This image caught my eyes in a big way as soon as I saw it. Fist of all, I really love the electric bass guitar. I’ve messed around playing the bass off and on for about 20 years. I wish that I had more time for it though. Even though this image is not a bass guitar, it is related and a main function to the guitar. That’s right, it is packaging for bass strings. Since I love playing rock and roll/ heavy metal, The lion in the image stood to me, saying, these strings got a roar and that they are a solid, smooth sounding string. That had my attention very quick. The producers of this image must have known that this image of the lion roaring would catch the attention of any avid bass player. The letters suggest that maybe these particular set of strings are for string bass and not the electric. The numbers 66 have a significant attraction to me, because I was born in 1966. Its funny, this image also with the lion signifies some of the symbology of the constellation Scorpio which happens to be my horoscope. If I were to walk into a music shop and see these strings, they would have had my attention immediately. The only thing that I could find totally unique was the way they described the wound and gauge on the package. You almost have to pick up the package and read between the lines in my opinion to know exactly what they are. I have seen a lot of advertising for bass strings in my day, but this by far has been the best at interpellating me as a viewer. Every thing in this image roars for the bass player to look and maybe buy these strings. Way cool.
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