This first image of the dog apparel advertisement is interesting. I suppose it is normal for some people to buy this stuff for their pets. That’s the norm. What is not the norm is the custom made statement made for the dog on the apparel. The power and discourse is the fact that we have freedom of speech and the pet owner conveyed this with his/her pet. Avery cool way to promote this fact of American Society.
This next advertisement shows a body builder on a building that is under construction. It is normal that bodybuilders consider that their bodies are under construction and that it is a building project under way. I think the otherness is that the building its self will be fully completed soon. Building the body is an ongoing process. At the same time this ad shows perfection in the building process. Both ads of the body builders intrigued me as the audience. The discourse and power is that it shows us that lifting iron is a powerful past time just as important as constructing a commercial building which is power in its self. These ads illustrate and demonstrate power and discourse all over them.
This next advertisement shows a body builder on a building that is under construction. It is normal that bodybuilders consider that their bodies are under construction and that it is a building project under way. I think the otherness is that the building its self will be fully completed soon. Building the body is an ongoing process. At the same time this ad shows perfection in the building process. Both ads of the body builders intrigued me as the audience. The discourse and power is that it shows us that lifting iron is a powerful past time just as important as constructing a commercial building which is power in its self. These ads illustrate and demonstrate power and discourse all over them.
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