When I saw this ad for mickeys big mouth ale, it took me back to the day. I used to drink this stuff back in the 80s and remember this ad. Yes, this ad sugest that mickeys is more important than girls but that girls and mickeys go hand in hand. I acually met quite a few gals that drink mickeys so maybe this ad attracts both sexes sugesting to the girls that if you drink mickeys you to can have a nice figure like the girl in the ad. In a sense this ad is sexist in attitude when it says to the male audience that women in general have big mouths. This is not true of course. The message they are selling is men will be men and women will be women.
This tipalet cigar ad is very controversial in my opinion to this day. It is of course swayed towards men and is sexist. I have researched for this assignment and have found that most of the older ads are extreme in their sexist attitdes just as they are today. They are selling cigars here, but the underlying message here is that the man is acually asking for a certain sexual favor. Back in the day, if a man gently blew smoke in a womans face, he was asking her if she was willing to perform a certain sexual act on him. This is no lie! My father was born in 1917 and he explained to me the ways men would sugest to women and vice versa. Anyways thios ad is selling sex.This ad for Kellys Pep Pills/Vitimins are selling not only vitamins but also a mans labido towards his wife. What better way to turn your man on than to have the house sparkaling clean, his dinner made, being fresh and clean and
still having energy for the evening, Ladies? Of course this turns men on. There is nothing worse than coming home to a dirty house, without dinner on the stove. I might be old fashioned here, but this message still holds true for us men. The more they do for us in the domestics, The more we do in the bedroom.
still having energy for the evening, Ladies? Of course this turns men on. There is nothing worse than coming home to a dirty house, without dinner on the stove. I might be old fashioned here, but this message still holds true for us men. The more they do for us in the domestics, The more we do in the bedroom. 
Wow Mark, where did you ever find these ads... My husband was watching an older movie the other day, and in the movie were the main characters, smoking, drinking, etc.. Mostly the stuff you not even dare see in today's movies, just like in these ads you chose. I would suspect lawsuits and a lot of feminist reactions to these now a days. Great work. Pat Kaehler.
ReplyDeleteThese ads are so powerful! I do agree that the ad for Mickey's is quite sexist and a little offensive by suggesting that women have big mouths. I do agree that it gives women a ridiculous standard to meet. Great post. Cassandra.
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